Monday, November 1, 2010

Maria: More than fashion,Nike, Samantha Jo Alonso


Today the topic of my post is super exciting because at some point it's a way to bring fashion to the whole new lever...
So, Samantha Jo Alonso is a celebrity stylist known for her work with famous fashion magazines such as: I-D, Dazed&Confused, Vice...
But a while ago, Samantha and Nike  joined together for a wonderful project called "Mission I'm - possible".
The aim of this marathon is too educate people about fitness, and ..wait for it .. FASHION
So what Samantha is planning to do is to run 5 marathons in 10 months. The latest one happened in Chicago and was a huge success. I guess people relate to this project because the main message of it is  fashion to be an extension of who your are, to be able to find an inner strength for archiving the most extreme goals you set  for yourself. Which is truly wonderful and goes beyond normal/posh understanding of fashion.  








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